Facebook users in Asia now are able to buy Facebook Credits in retail stores. Through strategic partnership with MOL Global, Facebook Credit are made available in 500,000 outlets across Asia makes them available by partnering with MOL Global.
Under the agreement, MOL AccessPortal (a subsidiary of MOL Global) will become a payment provider for Facebook Credits. Facebook users are able to buy Credits using MOLPoints on Facebook and MOL.com.
MOLPoints are purchased within MOL's network of more 500,000 outlets mainly in Malaysia, Singapore, Indonesia, Philippines, Thailand, India, New Zealand and Australia. Besides MOL's network, Facebook users are able to purchase in 7-Eleven stores and cybercafes.
This strategic move is in the favor of both enterprises. MOL Global has its momentum to strengthen their position in Asia as a payment provider, though for the last two quarters, MOL Global has seen a double-digit increase in payment transactions and payment volume.
As for Facebook, the move enables its users to buy and spend virtual currency in more than 150 applications on Facebook from leading developers without any frustration due to separate payment details to each application. Besides that, importantly, consumers in Asia rely heavily on offline prepaid cards rather than credit cards to purchase digiital goods and services, in particular Indonesia.
No comments:
Post a Comment