For those who just start business, websites are important thing to have. Through websites, you let people recognize your businesses, products and services offered.
How to get recognized, then? it's the matter of how to market your websites. Presently, there is a new idea in marketing called social media marketing. Most people are new to it and basically, you can promote your businesses here. there are two basic forms of social media promotion that new businesses can use: blogs and Facebook.
Promotions on Facebook Fan Page
Why Facebook? As per 07/13/2010, there are 474,069,660 global users. It means Facebook is one of the most popular social network used by people across the globe. Contextually for Indonesia, there are 25,912,960 Indonesian users that might be your market share. That is why, for certain countries, Facebook is more important social network than others.
What you should do to promote your products is to build a Facebook fan page. Afterwards, you can place Facebook ads, participate in groups and other fan pages whose targets are similar with ours. You can create contests and conduct giveaways to encourage fans to share the link to your fan page. You can also take advantage of mailing lists for other groups/fan pages for your products and services. You can also create a useful widget that links back to your fan page that fans can use and share with their friends.
Efforts mentioned above are ones on Facebook. Off-Facebook efforts you can do are that you can use other social media networks to promote your Facebook content. You can use Pay Per Click (PPC) ads that lead visitors to a landing page. You can write and distribute press releases optimizing your products and services. You can also do SEO or link building to promote your landing pages. Email promotions can also be effective.
Create and Promote a Company Blog
You should create a company blog that can promote your products and services. Before launching, you should ensure that the blog is valuable by writing several blog posts. To attract attention, blog commenting. Find blogs that are relevant to yours and influential in your niche and start commenting on them. Provide a link back to your blog on your comments. If you leave thoughtful comments, people are naturally going to click on your link and visit your blog.
Other way to attract attention is to create a blogroll and link it to other influential bloggers in your niche. People will click on those links and the blogger is eventually bound to notice the source of all the new traffic. In order to build visibility, links to your blog, and a new audience, submit guest posts to influential blogs in your niche.
Ensure to include your blog URL anytime you mention your site URL online. Have all employees include the blog URL in their email signatures and social media profiles. When you write a particularly useful blog post, leverage the social media networks you participate in to promote your content. Most importantly, focus on providing excellent content on a consistent basis. By doing so, you’re sure to attract attention and links naturally over time.
Last but not least, track and monitor the results of your campaign using analytics tool so you can tweak your efforts along the way.
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